About The Project
Scottish Music Festival
The Aim of the Festival, which will run from Thursday 24th August until Sunday 3rd September 2023, is to celebrate Scottish Folk and Traditional Music in all its contemporary glory in a land that boasts the most populous cities in the world yet is nearly entirely untouched by Scottish Music.
Five Bands will be selected to represent the cutting edge of Scottish Music who complement each other and are ambassadors for their craft, their culture and their country. With an expected audience of 30,000 concert goers and a potential direct advertising reach of over 1 Million people the scope and potential for the project is enormous.
The five groups will assemble at the start of the project for a grand opening concert; this will likely be in Beijing or Shijiazhuang in Hebei Province. This will then be followed by each band embarking on their own tour, before all bands congregate for one final stramash at the end of the festival.
How did it all begin?
A China - Scotland alliance
A Country wide festival....
Stretching from Kunming in the South Western Province of Yunnan, which borders Myanmar, Laos and Vietnam to the North East Cities of Dalian and Yingkou in Liaoning Province which borders North Korea, the festival spans thousands of miles.
We will be visiting several of the more well known cities like Shanghai and Beijing, but also “New Tier 1” and “Tier 2” Cities like Dalian and Shijiazhuang respectively.
The populations of some of these ‘smaller’ cities is still staggering… indeed Shijiazhuang has a population of around 12 million people!
2020 saw Scotia Arts found the Scottish Music Academy – an online resource for instrumentalists to learn Scottish music from the best!
They respect the arts, and gain in-depth understanding of the technical details of the theaters and venues in advance, selectively providing lighting, sound, translation, stage supervision, staff and equipment to ensure 100% artistic and audience enjoyment.